Why You Need Proxies for New Balance
New Balance limited releases — especially collaborations with Aimé Leon Dore, JJJJound, and Teddy Santis — sell out within seconds. The brand's US site runs on Shopify, which means it inherits Shopify's bot detection alongside New Balance's own checkout protections.
Shopify's anti-bot layer uses Cloudflare for IP-level filtering and implements checkpoint challenges during high-traffic releases. When a release is designated as "protected," Shopify routes all traffic through a challenge page that evaluates browser fingerprint, IP reputation, and behavioral signals.
New Balance has also implemented a raffle system for their most limited drops, similar to Adidas Confirmed. Raffle entries from datacenter IPs or previously flagged addresses are silently dropped from the pool. Without ISP proxies, your raffle entries may never be considered.
The increasing demand for New Balance collaborations has led to significantly more aggressive bot protection compared to even a year ago. What worked in 2024 no longer works — datacenter proxies are blocked outright, and shared residential IPs carry too much risk.
Best Proxy Type for New Balance
ISP proxies are recommended for New Balance releases. Shopify's Cloudflare integration blocks datacenter ASNs, and New Balance's raffle system requires clean residential-trust IPs.
Hex Proxies ISP addresses pass both Cloudflare's reputation check and Shopify's checkpoint challenge because they are registered to real ISPs. The dedicated nature of each IP means your reputation is not affected by other users' activity.
For raffle entries specifically, ISP proxies ensure each submission is treated as a unique participant. Shared residential IPs risk multiple users submitting through the same address, which triggers duplicate detection.
Virginia-located ISP proxies provide optimal latency to Shopify's US East Coast infrastructure, keeping checkout times under 2 seconds for the fastest possible order confirmation.
How to Use Hex Proxies with New Balance
Integrate Hex Proxies ISP addresses with your Shopify bot by assigning one proxy per task. New Balance releases on Shopify follow the standard Shopify checkout flow: product page, add to cart, checkout, and payment — so any Shopify-compatible bot works.
For raffles, route each entry through a separate ISP proxy and use distinct account details per entry. New Balance cross-references IPs and shipping addresses across submissions.
Use SOCKS5 protocol for Shopify releases to minimize checkout latency. Test all proxies in the hour before a drop to identify and replace any that show elevated latency.
Setup Guide
- Create a Hex Proxies account and fund your wallet.
- Purchase ISP proxies — Virginia location, one per task or raffle entry.
- Export credentials and import into your Shopify bot.
- Set one proxy per task with SOCKS5 enabled.
- Test connections and confirm sub-60ms latency.
- For direct releases: launch tasks before the drop time. For raffles: submit entries during the open window with one proxy per entry.
Pricing for New Balance Proxies
ISP proxies start at $2.50/proxy/month. For typical New Balance drops requiring 10-25 proxies, monthly costs are $25-62. Unlimited bandwidth and instant provisioning are included with every plan.